For RetailersFor CreatorsCreate an account→

For brands

Simplifysalesabroad.

Selling abroad is rarely hard because the work is hard. It is hard because everything needs a translation, a conversion, a second email — and each one is a place the deal can stall. Honmono takes them out, so a buyer on the other side of the world understands you the first time.

日本語対応 — the back office runs in Japanese.

Working with

One platform

An all-inclusive suite
for B2B sales.

Every operation of a season in one place — the catalogue, the prices, the buyers, the orders and the paperwork that follows. One back office for you, one page for them, nothing in between.

OverviewView my profile ↗
Profile scoreB · 78
0Profile visits
0Sessions
0Buyers reached
0Orders
0Confirmed
€48,120Confirmed value

Profile visits per month

Mar
Apr
May
Jun
Jul
Aug

Product performance

ProductSeen byWishlistsUnits
Kimono coat — wool2143864
Sashiko jacket1872948
Raw denim — 14oz1421832
Tea-dyed shirt1181221
AllNewConfirmedPaid
CConcept storeCopenhagen · 8 items€3,240New
SSelect shopParis · 22 items€5,860New
GGalleriaMilano · 9 items€2,115Confirmed
BBoutique NordOslo · 17 items€4,480Confirmed
MMaison EstLyon · 11 items€2,930Paid
← OrdersNew
CConcept storeCopenhagen, Denmark · Net 30Aug 12
ProductQtyUnitTotal
Kimono coat — wool4€540€2,160
Sashiko jacket2€340€680
Raw denim — 14oz2€200€400
Total €3,240Confirm order

Digital linesheets & portals

A premium, brand-book portal per label. Collections, lookbooks, terms — shareable with one tokenised link.

Orders & payments

From linesheet selection to confirmed order, invoices and transactions — the whole funnel, tracked.

FX pricing engine

Catalogue in yen, sold in € / $ / £. Frozen spot rates, a cushion on top and a price fixed per market — no surprises.

Retailer CRM

Account fiches, contacts, terms and order history per store — your own accounts and their orders in one place.

Campaigns & awareness

Editorial campaigns relayed to a buyer feed, press, agenda and audience growth — your story, working for you.

CSR & traceability

Production sites and materials linked to every product — the chain of provenance behind Made in Japan, answered before a buyer asks.

What your buyers get

The page you send
instead of a PDF.

Every brand on Honmono has one page of its own. Your story, your founder, your craft, then the collection — and a line sheet the buyer can order from without ever leaving it.

  • A brand book, not an attachment — photography, craft, milestones
  • Sizes across the top, quantities in the grid, totals as they type
  • Your wholesale price in the buyer's currency, with their retail margin shown
  • Opened by link and never indexed — you decide who holds it
  • Read in English, or in any language you have published
See what is inside→
A brand portal on HonmonoThe line sheet a buyer orders from

How it works

What happens after you sign up.

01

Apply

Tell us about your brand or your store. Honmono is curated — we keep the level high on both sides.

02

We build with you

Your portal, catalogue and pricing are set up with our team in Tokyo — Japanese-speaking, and used to exporting.

03

Connect & order

Retailers abroad request access and order from your linesheet — in their currency, on your terms.

04

Grow

Campaigns, analytics and reorders. The system compounds — season after season.

FAQ

Everything you
need to know.

What happens to the buyers we already sell to?

You bring them, they stay yours, and Honmono takes nothing on those orders — not for the first season, but for good.

Are our wholesale prices public?

No. Your page is opened by link, not published, and search engines do not index it. Prices are visible only to the buyers you granted access to.

How does a price in yen become € or $?

The catalogue lives in yen. One cushion against the rate carries all of it, products added later inherit that cushion on their own, and a price is frozen for the season — so a coat never silently changes price mid-order.

Do we need to speak English to use it?

No. The back office runs in Japanese and English. What a buyer reads is English by default — and our team in Tokyo writes that side with you rather than leaving you to guess at it.

How much does it cost a retailer?

Nothing. Stores browse, connect and order for free, and that does not change.

Show us your
collection.

Half an hour, your catalogue, and an honest answer about whether Honmono is any use to you this season.

hello@kapsul.world · Tokyo