The full tour
Everything Honmono does.
Every module of the operating system, in one page — from the portal your buyers see to the pricing engine running underneath.
Portal & Linesheets
The PDF-killer your buyers
will actually use.
One link · access-gated
A brand-book portal, per label
Collections, lookbooks, craft, press and terms — one tokenised link a buyer can open on a phone. Prices unlock only after the brand approves access.
Linesheet → order
€540 wholesale · MOQ 2−4+
€340 wholesale · MOQ 2−2+
Selections become orders
Buyers pick quantities straight on the linesheet and submit. The brand receives a clean order — no spreadsheet round-trips, no retyping.
Collections
Group products by season or story — AW26, Icons, Collabs — each with its own page on the portal.
Per-buyer links
Personal portal links identify each buyer — no password, browsing tracked from the first visit.
Access approval
Wholesale prices stay private until the brand (or Honmono) approves a store's request.
Availability per product
In stock, made-to-order or pre-order — with lead times and expected ship dates buyers can see.
Product categories
Category and subcategory per product — they surface as tags on your portal and linesheet automatically.
Wishlists
Buyers favourite products; brands see what's resonating before an order even lands.
Orders & Payments
Receive, confirm, track payment —
without leaving the dashboard.
Order status flow
Copenhagen · 8 items · Net 30€3,240
One funnel, live statuses
From new order to confirmed to paid — both sides see where things stand. Won and lost outcomes feed your sales analytics automatically.
Documents & schedule
Concept store · Aug 12Paid
Boutique Nord · due Sep 15€4,480
Invoices & payment schedule
Documents generated from orders, a payment schedule that shows what's due and when — the Finance view your accountant will thank you for.
Net terms per store
Each store sets preferred terms once (Net 15/30/60) — visible to every brand it works with.
Sales funnel
Linesheet views → submissions → won orders, with values — see where deals stall.
Transactions
Payments logged against invoices, with running balances per account.
Reorders in clicks
Past selections are reusable — a bestseller reorder takes minutes, not email threads.
MOQ controls
Minimum units per product; the linesheet enforces them at selection time.
Incoterms
Stated per store and per brand, so shipping expectations are set before the first order.
FX Pricing
¥ in. €/$/£ out.
No surprises.
Automatic conversion
Frozen spots & cushions
The catalogue lives in yen. Foreign prices are built on frozen spot rates with a safety cushion — a coat never silently changes price mid-season.
Per-market override
Fixed price wins over FXFixed €540
Converted at the day's rateFX auto
Fix a price where it matters
Pin an exact price per currency for key markets, let FX handle the rest. Wholesale and RRP, per product, per market.
Daily rates
Currency rates refresh automatically — conversions never rely on a stale number.
Private cost basis
Cost price feeds margin analytics for the brand only — buyers never see it.
Markup guard
Thin markups get flagged — or marked intentional — so pricing mistakes surface early.
Pricing engine (beta)
Benchmark your EU retail prices against reference brands, tier by tier.
Frozen order FX
An order keeps the rate it was placed at — its yen value never drifts afterwards.
RRP everywhere
Recommended retail alongside wholesale, converted consistently across currencies.
Commercial
Every account, every order,
in one back office.
Account fiche · CRM
Concept store · Copenhagen0%
AW26 reorder window opens Sep 1→
Your accounts, always 0%
Import the wholesale clients you already have — contacts, terms and order history per store. You keep the relationship and the margin.
Requests inbox
Requests access to your linesheetApprove
New message on order #1042Reply
A CRM that fills itself
Facts, conversations and derived next actions per account — kept current by the orders themselves, not by data entry.
Account fiches
One page per store: who they are, what they ordered, what happens next.
Requests inbox
Connection and access requests in one place — approve, decline or reply.
Messages
Per-buyer conversations tied to the account, not lost in someone's personal inbox.
Awareness
Your story keeps selling
between seasons.
Campaign → buyer feed
Campaign · photo + film + CTA
Campaigns with reach built in
Publish editorial content — imagery, film, a call to action. It lands on your profile and in the feed of every buyer who follows you.
Profile score
Buyers trust covered brands+6
A score that coaches you
Completeness and quality checks with concrete fixes, like an ads manager for your wholesale profile. Not relevant to you? Mark it — never penalised.
Press & publications
Magazine features and articles, displayed on your portal's proof section.
Agenda
Trade shows, pop-ups, showroom dates — buyers see where to meet you next.
Audience growth
Track your awareness metrics season over season, in one chart.
Buyer feed
Following + discovery feed on the retailer side — your campaigns work while you sleep.
Instagram preview
Store and brand fiches show live Instagram stats — no manual upkeep.
CSR & Traceability
Made in Japan,
documented.
Product passport
From fibre to finished piece
Production sites and materials linked per product — the provenance chain your buyers can follow, from fibre to finished piece.
Brand story
Craft as a selling point
Your sustainability story isn't a compliance page — it's editorial content on your portal, backed by the traceability data underneath.
Production sites
Ateliers, mills and workshops with locations, photos and history.
Materials registry
Fibres and components with their origins, reusable across products.
Per-product links
Each product carries its own chain — sites and materials in order.
DPP groundwork
Provenance structured today, so the coming EU passport rules mean an extension — not a rebuild.
Composition & care
Fabric content and care shown on the linesheet and portal.
Named, not claimed
Every step tied to a named atelier and its city — declared by the brand, not a blank label.
Analytics
Know exactly
what's working.
Overview
Your export desk, quantified
Visits, sessions, buyers reached, orders and confirmed value — the numbers that matter, refreshed as buyers browse.
Product performance
| Product | Seen by | Wishlists | Units |
|---|---|---|---|
| Kimono coat — wool | 214 | 38 | 64 |
| Sashiko jacket | 187 | 29 | 48 |
| Raw denim — 14oz | 142 | 18 | 32 |
Per-product truth
Who saw each product, who wishlisted it, how many units were requested — plan production on signal, not gut feeling.
Visit tracking
Every portal visit is an event — sessions and buyers identified via their personal links.
Monthly trends
Profile visits per month, so you see the effect of campaigns and fairs.
Score gaps
The profile score doubles as a to-do list — each gap has a points value.
Sales outcomes
Won and lost order values roll up into your Sales view automatically.
Campaign reach
See how many buyers each campaign reached through the feed.
Top accounts
Your biggest stores by confirmed value — know who to call first.
Browse
Japanese brands,
ready to order.
Browse the brands
Tokyo · Tailoring · Kapsul partnerConnect
Okayama · Denim · Kapsul partnerIn your shelf
One page per brand
Story, craft, lookbooks and a real linesheet — everything you need to decide, on a single link.
One page per brand
Craft & Home · Story, lookbook, linesheet
Curated, verified, export-ready
Every brand is vetted by our Tokyo team: catalogue, pricing in your currency and wholesale terms in place before you browse.
Free for retailers
Browsing, connecting, messaging and ordering cost your store nothing. Ever.
Category filters
Browse by what you actually stock — fashion, beauty, jewelry, craft and home.
Auto product tags
Brand cards show what a label actually makes right now, derived from its live catalogue.
Instagram previews
Brand and store fiches carry live Instagram stats — context without leaving the page.
A feed worth following
Campaigns, new collections and events from brands you follow, between buying trips.
Ordering
From linesheet to reorder,
in your currency.
Select & submit
€340 wholesale · RRP €680−2+
Real prices, live statuses
Wholesale and RRP in €, $ or £ once your access is approved. Submit a selection, follow it from confirmed to shipped — and reorder in clicks.
One store, whole team
Store admin · Net 30 set for the store
Buyer · own login, shared favorites
A store account, not a login
Your store is the account; each buyer keeps their own login, conversations and favorites. Payment terms are set once and apply across every brand.
Prices after access
Request once per brand — approved access unlocks the full linesheet.
Net terms saved once
Net 15/30/60 preferences stored on the store, visible to every brand.
Messages per buyer
Conversations stay with the person and the account — nothing lost in inboxes.
Shared favorites
Wishlists are store-wide — your team builds one selection together.
Addresses on file
Saved delivery addresses — pick one at checkout instead of retyping.
MOQ upfront
Minimums are visible while you select, not discovered at submit.