Diary · Fashion · 22 June 2026
UNIFORM EXPERIMENT × HURLEY
By uniform experiment
uniform experiment, the SOPH.-founded Tokyo label known for its considered approach to functional menswear, has teamed up again with Californian surf brand Hurley for a new collaborative drop — their first joint release in roughly four years.
The two brands last worked together circa 2022, and this reunion revisits the same core values: high-function fabrication that integrates cleanly into city life without abandoning its origins in water and movement. The collection features a hoodie and T-shirt in Hurley’s DRI TECH fabric, which offers moisture-wicking, quick-dry performance and UV protection, alongside an easy shorts cut in a material designed to handle both stretch and durability.
All pieces are built as amphibious wear — equally suited to a commute, a waterfront afternoon, or light beach use. The clean color palette keeps everything versatile and quietly technical without leaning into overtly sportswear aesthetics.
The collection drops June 26, 2026 at both brands’ stores and online. https://www.soph.net/
