2026 AUTUMN/WINTER COLLECTION

NOWHAW, the label that describes itself as a maker of pajamas for enjoyment, has unveiled its autumn/winter 2026 collection. The line runs under the banner SLEEP & HOLIDAY, and this season adds a new series built around a small domestic ritual.

The series is called mirror and is framed around mind recovery. Pajamas and T-shirts carry reversed lettering, so that each time the wearer looks in the mirror to wash their face or brush their teeth before bed or after waking, a message addressed to them reads the right way round. It joins the regular lines, including day and kung-fu.

For colder nights, two pieces are padded with Thinsulate™, chosen for being soft as well as warm. One is the kung-fu dotera, a padded robe-style layer to wear over pajamas. The other is the warm pants, which can be worn as a set-up. Both are quilted to stay light.

The two sub-lines also contribute. HOMESICK, NOWHAW's luxury line, offers knitwear in 100% silk. Twilight, in its ♨ (After bathing) series, adds towel-cloth pieces made for the moment after a bath, a sento or a sauna.

Release dates and prices were not given in the announcement; NOWHAW's website lists the details of each item and when it will be available. The brand's pieces are also stocked by retailers abroad, such as cibone in the United States.