Diary · Fashion · 20 June 2026
RAINY SEASON COLLECTION
By BbbLllAaaHhh
BbbLllAaaHhh (ブラブラブラ) is a Tokyo-based label that has steadily built a reputation for functional fashion with a quietude that sits somewhere between technical outerwear and everyday dressing. The brand consistently prioritizes materials and construction over branding, making each release feel considered rather than promotional.
Their latest collection arrives timed to the rainy season. The key color is a deep, near-black berry brown that disappears into the city backdrop — studied discretion rather than camouflage. The material choice is equally deliberate: eVent, the high-performance breathable-waterproof fabric typically reserved for mountain applications, forms the backbone of the outerwear and bags.
The lineup includes a belted balmacaan long coat with adjustable proportions, a full-zip hoodie with an intentionally square silhouette, a tank top, wide easy trousers, and boxy trapezoid shorts for airflow. A deck shoe completes the footwear offering. The entire collection is available now through BbbLllAaaHhh's online store.
